THE RETAIL SCIENCE FIELD GUIDE
Retail analytics,
one good question at a time.
Understand what your WooCommerce transaction data can tell you about customers, products, and purchase patterns. Each guide explains the measures, works through an example, and highlights what to check before taking action.
WooCommerce Customer Retention Analysis
Learn how to measure repeat purchases, compare customer cohorts, and investigate customer retention in your WooCommerce store.
CUSTOMER VALUEWooCommerce Customer Lifetime Value Analysis
Understand observed customer value, revenue-based LTV, fixed purchase windows, and first-product comparisons for WooCommerce.
PRODUCT SCIENCEWooCommerce Product Analytics Beyond Bestsellers
Explore product sales velocity, customer quality, refunds, and fair trend comparisons using historical WooCommerce order data.
BASKET SCIENCEMarket Basket Analysis for Ecommerce
Understand support, confidence, lift, and sequential purchase patterns to investigate ecommerce bundle and cross-sell opportunities.
REORDER SCIENCEWooCommerce Reorder and Repurchase Analysis
Learn how to measure product repurchase intervals and identify replenishment opportunities from WooCommerce purchase histories.
Practical explanations, clear boundaries.
These guides explain the approach behind Retail Science Co, which is currently in development. Examples use illustrative data. Observed revenue is not profit, product associations are not proof of causation, and future outcomes still need to be tested.